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A New Consumer Electronics Show for China, by the Team Behind IFA’s Success
CE China in Shenzhen, China will be a global IFA event, developed by the Messe Berlin team responsible for the huge success of IFA – the world’s largest consumer electronics and appliance show in terms of exhibitors, size and visitors. The first CE China is scheduled for April 20-22, 2016.
Dr Christian Göke, CEO of Messe Berlin, the producers of IFA introduced Limin Guo, the Director General of the Shenzhen Economy, Trade and Information Commission, said that “Both Berlin and Shenzhen are set to benefit enormously from closer trade cooperation and economic ties. Bringing a global IFA event to Shenzhen is a major step to achieve this goal, and Shenzhen’s Municipal Government fully supports and encourages this move.”
The first CE China will be at Shenzhen’s ultra-modern exhibition grounds, and will have support from well known retail giants like Alibaba and Gome, while other leading retailer groups have signaled their support. IDG, China’s most important publisher for media focusing on consumer electronics, will be a long-term strategic Partner of CE China.
High expectations of success
Göke said: “What makes IFA so successful is our focus on brands, products and consumers. We wanted to make this move to China at the right time – when we know that we can replicate both the quality and the success of IFA in Shenzhen. We observed the market very closely, and we are certain: the right time is now.”
“The idea for Consumer Electronics China really came from our many Chinese partners here at IFA, who asked us time and again whether we could organize a similar show focused on China,” said Jens Heithecker, Executive Director of IFA at Messe Berlin. “We will build on our many years of close co-operation with China’s consumer electronics and household appliances industry, as well as our partnership with key retailers like Alibaba and Gome to make CEC a success.”
Popular Tech Zone
Shenzen has over 4,000 High Tech companies and was #1 for mainland China in 2014 as the most innovative city, according to Forbes. Germany is the biggest European trade partner with Shenzen.