How effective are smartphone cases?
A new Survey from Protect Your Bubble by Assurant, released findings on identifying how effective smartphone cases are for consumers, as well as other usage trends on cases. The survey showed that men (41%) are more likely than women (26%) to damage their smartphone even though it is in a case. Among the other key findings:
- 29% of respondents said they want their case to be seen as an accessory, and that it’s great if their case offers protection but that it must be “cute”.
- More men (54%) want to see the case in person before deciding to purchase for their smartphone, compared to just 31% of women. Conversely, 26% of women buy their case online without physically trying it on their phone it compared to just 16% of men.
- 68% of all respondents said they spend at least $15 on their case, and 34% said they spend $25 or more because they feel “the case is almost more important than the phone itself”. Of these respondents, 26% were women compared to just 9% of men.
- The size of the case certainly matters. Nearly 1 in 5 people surveyed said they would rather insure the phone than use a case at all as they feel the case takes away from the phone’s attributes. Of this population, 29% were men and just 5% were women.
- 72% of all respondents said they use a case to protect against drops and cracked screens, versus just 11% for water damage. 94% of women protect against drops and cracked screens versus 54% of men.
- While 23% of respondents said they might consider a case that also charges their smartphone, this population was represented by 41% of men versus 0% of women.
- Lastly, Nearly 1 in 5 people change their smartphone case either daily or monthly to match their fashion.
What do YOU think? Is your case for protection or for show … or both? We’d love to HEAR your comments and share them on our show. Please use the AUDIO option on our free “Into Tomorrow” Apps or call 1-800-899-INTO (4686) anytime, 24/7. Then, we’ll send you a prize for participating!