Shoppers spent some serious cash using mobile devices on Black Friday and they did it early
According to data collection company Branding Brand, mobile visits and revenue peaked at 9 a.m on average, and unlike recent years when customers researched on mobile and bought in-store or on desktop, more shoppers made their purchases on mobile sites. Smartphones saw a 37% year-over-year increase in conversion, while tablets saw a 17% year-over-year increase.
61% of total online visits to retailer sites came from mobile devices, an 11% year-over-year increase. Of all total online visits, smartphones generated 49% (64% iPhone; 36% Android), and tablets produced 12% (85% iPad; 15% Android).