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Smartphones Generated 20% Of All Online Revenue On Black Friday

Black Friday smartphone shoppers generated 20% of total online revenue, a 46% year-over-year increase.

Branding Brand Black Friday Infographic© by Branding Brand

Shoppers spent some serious cash using mobile devices on Black Friday and they did it early

According to data collection company Branding Brand, mobile visits and revenue peaked at 9 a.m on average, and unlike recent years when customers researched on mobile and bought in-store or on desktop, more shoppers made their purchases on mobile sites. Smartphones saw a 37% year-over-year increase in conversion, while tablets saw a 17% year-over-year increase.

61% of total online visits to retailer sites came from mobile devices, an 11% year-over-year increase. Of all total online visits, smartphones generated 49% (64% iPhone; 36% Android), and tablets produced 12% (85% iPad; 15% Android).

Written by Dave Graveline

Dave Graveline

Dave Graveline is the founder, Host & Executive Producer of "Into Tomorrow" in addition to being President of the Advanced Media Network".

Dave is also a trusted and familiar voice on many national commercials & narrations in addition to being an authority in consumer tech since 1994. He is also a former Police Officer and an FBI Certified Instructor.

Dave thrives on audience participation!

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