John asked: “Why is Microsoft continuing to push Windows 10?”
Only they know the real reason, but most likely it’s a combination of things.
For starters the most people that upgrade to Windows 10 the fewer people they will have on older systems that need to be maintained. It’s hard to support Windows Vista, 7, 8, 8.1, Windows Server 2003, and who knows how many other operating systems.
Windows 10 also pushes the Windows Store pretty hard, which is completely unnecessary, you can download software from the internet without using the Windows Store, but they get a cut when you use it. The Windows Store also means that they can have an official built-in way to download software that used to be a part of the OS, like a DVD player. That means that Microsoft doesn’t necessarily have to build that software or support it, but it’s easily available from within Windows anyway.
Windows 10 also infamously shares an awful lot of your information with them, and they probably want to know exactly what you do when you use Windows so they know what to focus on and what they don’t need to bother with.
Also, keeping it real here, Windows 10 is a pretty good version of Windows. It’s fast and stable, and it doesn’t seem to have many compatibility issues. Sure, there are people having problems with it, but when you compare Windows 10 to prior versions, it’s pretty good.
It has the fancy screens of Windows 8, albeit much improved versions of them, and the solid internals of Windows 7. Microsoft liked it so well that they skipped Windows 9 entirely.
So in the end, they push it for their own reasons as we said before, but they also push it because they believe it’s what is best for you.