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Our Shopping Patterns Leading Up To Black Friday

Black Friday

I bet you haven’t started your holiday shopping yet. But have you thought about “how” you’ll shop for tech gifts this year?  Lexie de los Santos with the Consumer Electronics Association shares some new insights into our holiday tech gift plans in this week’s “CEA Update.”

CEA’s 22nd Annual CE Holiday Purchase Patterns Study reveals that most consumers tend to wait to shop until Black Friday, believing that’s when they’ll get the best deals!  And “how” we’ll do all our shopping for tech gifts is evolving.

According to CEA’s research, more than half of us plan to shop for tech online this year.  But even with the excitement for online shopping, traditional retail channels are still our go-to for tech gift purchases with 77 percent of us likely to purchase from a brick-and-mortar location.  

Mobile channels are also becoming more important with each holiday season.  CEA says more than two-thirds of consumers will use a mobile device to help them shop for consumer tech.  And consumers of all ages are using their mobile tech devices to help with holiday purchases with 74 percent of 35-54 year olds planning to use their smartphone or tablet to help them shop!

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Lexie de los Santos

Chris brought us some products to help you find your tech on this Product Spotlight.

Written by Dave Graveline

Dave Graveline

Dave Graveline is the founder, Host & Executive Producer of "Into Tomorrow" in addition to being President of the Advanced Media Network".

Dave is also a trusted and familiar voice on many national commercials & narrations in addition to being an authority in consumer tech since 1994. He is also a former Police Officer and an FBI Certified Instructor.

Dave thrives on audience participation!

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