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Tech News & Commentary
“This Week in Tech History” Weekly Feature with Chris Graveline
Nicole in Naples, Florida listens online and is calling via the App asked us: “I have a question about Facebook views vs. YouTube views. I’ve heard a lot about videos being uploaded to Facebook and the views have been great, they’re saying that it’s actually going way above YouTube views. What’s your thoughts?”
Well, “views” are all about how they’re defined. For example, if you were to reload the same video 10,000 times, YouTube would not count those as 10,000 views, it knows when someone is artificially padding the numbers and if they’re paying the user for ad impressions on that video, it even hurts their bottom line to count fake views as views.
Facebook will charge an advertiser for a view after the video has played for 3 seconds, so they’re probably a lot less strict as to what constitutes a view in their world.
If you’re looking to promote a business, it’s far easier to target a specific audience on Facebook so, even if you did get less views, it may still be worth it, but then again people go on YouTube exclusively to watch videos, which makes it far more likely that they’ll have their volume up while playing whatever you’re uploading.
YouTube has far more views per day than Facebook as a site, it’s what it’s for and even back in 2011 it had more views a day than Facebook is reporting now, but what your personal videos get is ultimately what matters to you in particular, so unless you’re trying to go viral with something, experiment and stick to the site that works best for you, having said that… uploads are free, why not use both?
For more information tune in to Hour 2 of our podcast.
Guest Segment:
Iggy Fanlo, CEO – Lively
a two-part technology system: An in-home passive sensor solution
CEA Update:
Last year the Consumer Electronics Association announced that it would bring the magic of CES to the Asian marketplace through CES Asia. Allison Fried with CEA has more about the inaugural event – in this week’s CEA Update.
Scott in Jackson, Mississippi listens on 97.3 FM and is calling via the App asked us: “How can I password protect my external hard drive?”
Scott, Usually your external hard drive should come with a software that will allow you to password protect your device easily– but in the unusual case that it doesn’t, there are some softwares available for download that can get that done for you. In the case that you locate the build-in software at a later time, we recommend using that one rather than one of the suggestions we’re about to throw at you because it’s likely suggested by the manufacturer.
One option is to download Folder Lock, an application that will protect against prying eyes who are trying to access all your most sensitive documents. With the full-version, you can lock files and folders using a simple drag-and-drop method, protect locked data, clean window and browser history, feel guarded with secure file, folder and drive shredding, and more. Probably one of the neatest features is that with a cloud backup, you can download a Folder Lock app on your iPhone, Android or Windows phone that will allow you to access files from your phone as well, with features that vary depending upon your phone type. Folder Lock Lite costs about $24.95 and for $15 more, you can purchase purchase the full version.
Also, be on the look-out for discount codes which are usually easy to find on the main Folder Lock website.
Another option is StorageCrypt, a program that allows you to password protect second hard drives as well as removable drives. The program utilizes 128 bit AES encryption to secure your files and promises not to store your password in order to further protect against any violations of privacy. StorageCrypt, while not as high-tech as Folder Lock, comes in at a much more affordable $29.95 for the complete, full-version.
Some editions of Windows come with their own encryption utility, if you have Ultimate or Enterprise versions of any Windows released since Vista came out, you probably have a tool called BitLocker already and for free. BitLocker can encrypt your internal drives, but it also offers an option called “BitLocker To Go” to protect your removable drives.
If you’re running one of the more basic version of Windows, it may not work for you, but If you have access to the right Windows edition, you might as well take advantage of the free encryption that’s already built in, especially since all you may need to do is right click and click Turn on BitLocker.
For more information tune in to Hour 2 of our podcast.
Mike in Shreveport, Louisiana asked us: “I have an iPad 2 and when I’m using programs on there, they shut down for no reason at all. Can you tell me why?”
Mike, You should definitely ensure that you have the latest software downloaded onto your iPad because that could be the cause of apps suddenly shutting down on you. Sometimes, when certain companies (we won’t name names, but you know who) come out with newer software, the older software begins to malfunction or not run as well as it used to.
Also, to get any contributing factors out of the way, make sure to shut down apps you aren’t currently using by double-clicking the ‘Home’ button and swiping them up off the screen– that should help the iPad run a lot smoother.
This problem could just be a simple case of too many apps running at the same time and wires getting crossed. Now, if none of these solutions work for you, don’t hesitate to make an appointment with your local Apple store “Genius” Bar and have a specialist take a look into the problem for you.
As with anything tech-related, always restart your device to be certain that it’s not just in some unstable state at the moment. With an iPad, first go through the process of shutting down all the open apps as we discussed, then shut down the iPad. You can hold the power button until you get the “Swipe to power off” message, but it’s sometimes just as well to do a hard shutdown by pressing and holding the Home button and the Power button at the same time.
Once the iPad shuts down, wait 10 or 15 seconds, then press the Power button to turn it back on. Now see, if you still have apps closing down on you.
For more information tune in to Hour 2 of our podcast.
This Week’s Prizes for Our Listeners
Brother: A bunch of Tape Measures and Cleaning Cloths for your computer screens
TurboTax: Several online codes good for one free federal and state Tax Return and e-file for Deluxe, Premier or Home & Business via TurboTax.com
HD Radio: “Into Tomorrow” branded Portable AM/FM/HD Radios
OkiDokeys: Complete SmartPhone Operated Smart Lock for your home – including wristband & key FOBS
G-Technology: Several 500GB 7200 RPM Touro S High performance portable Hard drives with easy & local Cloud Backup and in a variety of colors!
NanoTech: Several UltraFlix Gift Cards for 4K Content, like movies and a ton of other cool stuff. Let us know if you have a 4K Ultra HD TV!