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The Evolution Of How We Buy Tech

Phone TV

We’ve just wrapped up Black Friday Week! Among this year’s most popular tech items for shoppers, according to the Consumer Technology Association – smartphones, TVs and tablets. And “how” we’re buying tech is evolving. Lexie de los Santos explains in this week’s “CTA Update”.

CTA’s 2015 Post Black Friday Survey estimates 56.9 million American adults, just less than half of all shoppers, have bought or plan to buy tech products during the Thanksgiving shopping week. But, the number of consumers opting to shop via mobile or online is quickly approaching the number of in-store shoppers this year.

85 percent of those who shopped did so online or via mobile device, such as a smartphone or tablet, compared to 94 percent who shopped in physical stores.  And the majority of consumers indicated that avoiding crowds was their top reason for shopping online.

They also said shopping online saved them time and helped them find better or similar deals compared to those offered in stores.  And for those that couldn’t step away from family time, shopping online enabled them to shop outside of physical store hours.

To learn more visit CTA.tech/holiday

Lexie de los Santos

Listener Steve called in to help another listener

Steve said: “I heard you talk to a lady named Sharon who wanted to save her iPhone Voicemails. The iPhone I’m on – I think it’s iOS 9 – there is a little box with an arrow pointing up on your voicemails and you can hit that button and e-mail whatever you want to yourself so you can save it that way.”

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Written by Dave Graveline

Dave Graveline is the founder, Host & Executive Producer of "Into Tomorrow" in addition to being President of the Advanced Media Network".

Dave is also a trusted and familiar voice on many national commercials & narrations in addition to being an authority in consumer tech since 1994. He is also a former Police Officer and an FBI Certified Instructor.

Dave thrives on audience participation!

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