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The Surprising Impact of Big Data to Marketing and Sales

There is a vast amount of data available for marketers today. Big data, as it is referred to, presents an unprecedented opportunity for marketing teams across the world. Big data gives marketers a glimpse into the minds of the consumers in ways most people can’t understand. Social media, in-app behavior, email marketing, lead generation forms, and web traffic are just some of the ways business collect consumer data.

 

After collecting the data, the next step is to analyze the data and discover patterns that can then be used to improve delivery. Improved delivery leads to more sales, loyalty, and eventual success. But that’s only for companies that are doing big data right. Here are some of the impacts of big data on marketing and sales.

 

Sales Process Automation

Big data can automate the whole sales process and improve efficiency. Through the use of algorithmic marketing, which most companies have been developing their own model of, businesses have been trying to come up with better customer interactions. For instance, online stores can use inventory, price comparison, customer behavior, and other parameters to give better product suggestions. This approach can also be used in the creation of dynamic pricing strategies.

 

Definition of A Customer’s Decision Journey

Businesses need to have a better understanding of their customers’ journey. There are various marketing channels today, and customers use them to reach their favorite products. Online shopping allows customers to shop around until they drop, and this is the reason businesses need to understand the consumer’s decision journey better. This is only possible when the company’s marketing and sales team can follow the customer wherever they are shopping online.

 

Efficiency in Product Improvement

Originally, product improvement was not a part of the sales strategy. However, it greatly affects the sales figures, and for that reason, it cannot be ignored when talking about the sales strategy. We live in a consumer-driven society, and there is the need to improve and update products on a daily basis. Engineers and corporate designers rely heavily on big data analytics when determining innovations that need to be implemented.

 

Improved Customer Analytics

When it comes to developing a sales strategy, one of the essential factors is the availability of accurate analytics. The role of big data in conducting market research is expected to reach new heights this year. Since most people have smartphones and most companies have applications, a lot of data is being generated on that end.

 

If a proper analysis is conducted on the data collected, a company can use the insights gathered to improve some aspects of their marketing and sales strategy. But you don’t just stumble on good analytics; you have to work for them. Having vast amounts of data at your disposal doesn’t help you if you don’t invest in advanced analytics tools such as tableau on Hadoop. Hadoop helps business dealing with lots of raw, live data make queries and get responses in no time.

 

Better Customer Insights

Sales and marketing are one of the most dynamic departments in an organizational setting. As a result, professionals in the marketing and sales as well as their respective departments have quickly jumped on the big data wagon and are among the first to enjoy all its benefits. The development of an improved relationship-driven sales strategy using big data continues to be the goal.

 

However, greater customer insight and responsiveness have now joined the band. Big data analytics are the backbone of such efforts, without analytics, there is no big data, and this would greatly reduce sales. Getting better customer insights via big data helps increase sales and keep the business heading in the right direction.

 

Written by Lindsey Patterson

Lindsey Patterson

Lindsey Patterson is a freelance writer for “Into Tomorrow,” specializing in business and consumer technology.

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